Wednesday, 13 May

Entering the U.S. Market and Gaining Traction Fast

We have pressure to grow. The U.S. is a big market.

By Mayor's International Business Programme

Date and time

Wed, 13 May 2020 07:00 - 08:30 PDT

Location

Online

About this event

A Webinar with Bill Kenney, a founder of 8 companies, incredible connector and convener. The session will be moderated with our very own Amrit Kang US Business Manager on the Mayor's International Business Programme.

There are so many go to market options. We need to gain traction quickly and have fast sustained growth. Who are the early adopters? Which events will be the most productive and how should we participate? What are the most effective value proposition and call-to-action for your target? Who are your main competitors? How do we differentiate versus the competition?

Does this sound familiar? These are just some of the issues and questions that we hear from companies who are looking to penetrate the U.S. market.

Join us for SCALE NOW, where we’ll share specific strategies that will significantly improve your ability to gain traction quickly and sustain growth as you enter the U.S. market.

Workshop Outline

● Setting the table

● Common challenges

● High-leverage strategies for your success

● Your questions

Entering any new market comes with a variety of opportunities and challenges for growth companies. The U.S. market can be exceptionally attractive and overwhelming all at the same time. The number of marketing opportunities and channels in the U.S. is far more than any other country.

All too often, companies entering the U.S. waste all of their precious time and capital on low yield options. These companies do not generate the necessary traction and ultimately make an unceremonious market exit. To gain fast traction and reliable growth in the U.S., entering companies need exceptional strategy and execution.

Organised by

Mayor's International Business Programme

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.

Thanks for your interest in our event. This event may be taking place as a webinar, virtual meeting or another virtual event which we may record. If the event is face to face we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see our Privacy Policy. If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face to face you can also let our staff know at the event. If you are registering someone else for this event please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.   Webinars & virtual events: Webinars and other virtual events may be made available on content sharing platforms e.g. Wistia, Twitter and LinkedIn post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date.  Face to face events: If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds. If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.